Business Building for Aspiring Wedding Planners   
Wendy Robinson
Business Planning Consultant
Wendy@AspiretoPlan.com
1-888-316-8430
A Personal Note from Wendy
August 16, 2010
 
Hello!
 
Last week was crazy...  I kicked off the first Before the Bride Bootcamp Telecourse, cleaned my office AND my husband's office and had two or more client appointments and lunch dates each day!  By Friday I was ready for the pool and a cool, fruity drink!  This week may be a repeat but I'm ready for it....Bring It On!
 
(We also had a glitch with our ezine publishing service but all is good now...that's why you're getting this newsletter so late.) 
 
Purple DaisyWedding season in Phoenix will be here in about six weeks and final plans and timeline meetings are taking over my calendar.  It's so much fun to finally see all the prettiness I've helped my brides create start to come to life.  I hear purple (one of my faves) is one of the hottest colors this year!
 
Getting it all done hasn't been too overwhelming...especially since I have help.  My part time helper, Amy is a superstar!  I remember when it all wasn't always so manageble.  I tried to do everything myself when I started out...mainly because I thought I couldn't afford to hire anyone.  Once I realized that part time help wasn't that far out of reach, I turned that around real quick!
 
Today's Aspiring Idea gives four quick tips on what to do when you find it's time to get some help.  Let's face it...Oprah didn't become a billionaire without some help, right?
 
Hope you had a productive and successful week.  I'll see you next Thursday.
 
Until then...
 
Aspire to Plan!
  
Business Planning Consultant
 
P.S.: A great big "Welcome!" to all the new readers who joined our Aspire to Plan family since our last newsletter!  You're going to love the resources you'll find here to help you build a successful wedding planning business!
 
Connect with me!  I can't wait to meet you! 
 
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 Link up with me on LinkedIn
 

Wendy Recommends

Seven Critical Mistakes Aspiring Planners Make BEFORE They Book Their First Bride
Have you downloaded my ebook yet?  It will help you avoid some critical mistakes lots of planners make while building their wedding planning businesses.    
 
 
I'd LOVE your feedback on what you like about it and if helps you in any way!
  
Email me at Wendy@aspiretoplan.com to let me know or if you have questions.  

Where's Wendy

August 17, 2010 - Call #2 of our NEW Telecourse, "Before the Bride" - Business Startup Program for Aspiring Planners. 
 
Are you an aspiring planner who is wondering what to do first as you build your wedding planning business?  With all the information available today, it's sometimes hard to decide what to do when.   
 
And then you're faced with a whole lot of "What" and "Why" but not enough "How".  During this 4 week class, I'm sharing a quickstart version of the one on one program I have for my private clients...all the what and why...but I'll also give you plenty of the HOW. 
 
Class has already started but if you'd still like to work with me one on one, visit the services page at AspiretoPlan.com to book a get acquainted session with me.   


This Week's Aspiring Idea

Are You Overwhlemed?
It's been another 12 hour day of planning weddings. Your other half is upset that you
missed dinner - again. Your kids can't remember what you look like. You're exhausted
and after the umpteenth time of your friends telling you to hire some help, you are finally ready.
But now what? How do you even begin trying to figure out what someone should do? Don't
worry, it's not as hard as you think. Below are 4 steps with specific actions to take to ensure
you find the right person and get the most bang for your buck.
 
Office Assistant#1 Create a job description: The biggest mistake I see over and over again is business
owners simply hiring someone and throwing them at the problem without any rhyme or
reason. If you are not clear about what you want this person to do for you, how are they
supposed to know? Your great new assistant anxiously wants to help out, but can't because
you have no clue what to ask them to do. With a little planning, you can be prepared to
answer the magic question, "what should I do now?"
 
Your actions: Start by creating your own job description. Make a list of everything you are
currently handling. Things like writing proposals, making phone calls, sending out invoices.
Once you have your list, put an "x" next to the things you want to keep. The rest are all
potential items to add to your assistant's job description.
 
#2 Show me the skills: Now that you have this great list of tasks and responsibilities,
break it down into the skills needed to perform those tasks. For example, if you need
someone who will be making lots of phone calls, you will be looking for someone with a
good phone voice. Maybe someone who has telemarketing experience.
 
Your actions: Define what skill sets you are looking for, not just skills such as typing and
budgeting, but ways of thinking, and personality traits such as honesty, integrity and being
a self-starter. Write a list of open ended interview questions that will help identify those skills.
This will help you to see if the person has the skills and traits you are looking for.
 
Help Wanted#3 Write the perfect ad: Turn your wants and needs into an ad. You are more likely to get
the kind of candidates you want if you specify what you are really looking for.
 
An ad that reads, "Admin Assistant" is liable to get a range of results from someone looking to work full
time for $50K per year to someone looking for $8 an hour part-time gig. If you are looking for someone to work 5 hours a week for $10 an hour, make sure you state that.
 
If you don't specify these details, I guarantee that the perfect candidate will be in your pile. But, she will want a whole lot more time and money than you can afford.
 
Your actions: Create a clear ad that includes what the job is, how many hours, the
approximate pay, where the position is and what you are looking for. Place the ad on low
costs sites such as www.craigslist.com. Or try some local charity and religious
organizations. Many have job placement programs. Call to see if they offer free listings.
 
#4 Create an atmosphere of success: Now you've got the right person. Set them up for success. Create the behind the scenes processes you want them to follow so that you know they are completing things the way you want it done. And remember, document, document, document, (did I say document?) what they are doing.
 
You never know when an emergency is going to come up. Save yourself time, energy and frustration by capturing all that they do so that it is easily passed on to a replacement. You will have turn over - count on it. But it won't be a big deal if you set yourself up for success by having documented processes and systems. This results in not having to recreate the wheel every time you bring a new person in.
 
Your actions: Create systemized, documented processes and procedures that can be followed and passed on should your new person not fit the bill or choose to leave.
 
Before you actually start paying someone, check with your attorney or accountant to make
sure you are paying the person correctly. There are specific regulations regarding the
difference between independent contractors and employees. You don't want to end up with
a bunch of fines.
 
If you need more help on how to create your marketing message, or any other business management or mindset strategies for starting your planning company, maybe I can help.  The Before the Bride system may be the answer for you.  I now offer private consulting services to help you get set up so that you're ready when that first bride calls. Let's talk for 15 minutes and figure out together where the gaps are in your business. 
 
Visit the Services page at AspiretoPlan.com for options on how to setup your session today!  While you're there, get my f'ree report, "Seven Critical Mistakes Aspiring Planners Make BEFORE They Book Their First Bride".  You DO want to be ready BEFORE that first bride calls, don't you?
Want to use this article on your website or your own newsletter? No problem! But here's what you MUST include:
  
Wendy Robinson, the Aspire to Plan Business Planning Consultant, is founder of the Aspire to Plan blog and Before the Bride Consulting Program, a 10 step program developed to help wedding planners start their businesses the right way...to become business owners and not just hobbyists.  To receive her weekly business building articles on developing a successful wedding planning business, visit www.AspiretoPlan.com and sign up for her newsletter.

About Wendy

Wendy RobinsonWendy is the founder of Sacred Moment Weddings, a planning business that concentrates on giving her clients delightful food choices, music that delights and moves a crowd and wedding décor with a dazzling and inviting atmosphere.  These are the three foundational elements she uses for planning her clients wedding day.
  
She is also the founder of Aspire to Plan and Before the Bride; a program created to empower and develop wedding planners into wedding industry leaders.  She feels there is a need for more business coaching for aspiring wedding planners in order to promote more professionalism in the industry.
  
After successfully running a wedding planning business for 5 years, Wendy now uses the very principles she learned in corporate America, and in the wedding industry to teach others how to successfully start a wedding planning business.
  
To learn more, visit AspiretoPlan.com.

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The Aspiring Ideas Newsletter is written by Wendy Robinson and AspiretoPlan.com. If you have any questions or comments, please send them to:
Info@AspiretoPlan.com.
 
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888.316.8430 • info@aspiretoplan.com
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