Can You Describe What You Do?

 

Sure.  You're a wedding planner.  But what is it that you DO for your clients?  "I'm a Wedding Planner" is just a label.  You are so much more than that!

 

You organize all the details of elaborate parties that, many times, happen every weekend for several months.  These parties sometimes have hundreds of people in attendance.  And the delicate dance between all the vendors involved in making this party happen will be choreographed by you.

 

The hosts of the party...the bride and groom...come with their own set of party logistics including getting them down the aisle and their grand entrance and exit.  That requires clockwork timing!

 

When someone at a networking event asks you what you do, telling them you are a wedding planner doesn't describe all of the above.  It only tells them what title you've given yourself.  Create a compelling marketing message that you can use in your marketing copy, at networking events and anytime you are speaking about your business.

 

Some will say that an elevator speech is robotic and sounds canned when spoken.  The trick is all in what you say.  If you structure it properly, memorize it and internalize it, you can speak about your services with confidence.  People will remember you and will refer business to you because of it.  Here's some things to consider to get you started:

 

Take some time to discover the following key elements about you and your business. 

 

Identify:

 

1. Your ideal bride (or bridal couple)
2. Your ideal bride's problems/challenges
3. The results/benefits your ideal bride is looking for
4. Your competitors
5. The unique service or selling point that separates you from other planners in your market
6. Your bride's motivators and your claim to satisfy those motivators

 

The top ten motivators that make people buy a product or service are:

 

1. Make money
2. Save money*
3. Save time*
4. Avoid effort*
5. Get more comfort
6. Achieve greater cleanliness
7. Attain fuller health
8. Escape physical pain
9. Gain praise*
10. Be popular*

 

I’ve highlighted* the motivators that seem to fit a bridal couple’s profile. How do your results and benefits satisfy them?

 

Now using your notes, craft your elevator speech. I’m anxious to see what you come up with! ?

If you need more help on how to create your marketing message, or any other business management or mindset strategies for starting your planning company, maybe I can help.  The Before the Bride system may be the answer for you.  I now offer private consulting services to help you get set up so that you're ready when that first bride calls. Let's talk for 15 minutes and figure out together where the gaps are in your business. 
 
Visit the Services page at AspiretoPlan.com for options on how to setup your session today!  While you're there, get my f'ree report, "Seven Critical Mistakes Aspiring Planners Make BEFORE They Book Their First Bride".  You DO want to be ready BEFORE that first bride calls, don't you?

Want to use this article on your website or your own newsletter? No problem! But here's what you MUST include:

  

Wendy Robinson, the Aspire to Plan Business Planning Consultant, is founder of the Aspire to Plan blog and Before the Bride Consulting Program, a 10 step program developed to help wedding planners start their businesses the right way...to become business owners and not just hobbyists.  To receive her weekly business building articles on developing a successful wedding planning business, visit www.AspiretoPlan.com and sign up for her newsletter.